Bell ExpressVu Extends Lead in Interactive TV Programming Offering Canada's First Interactive Games and Trivia Services
TORONTO,April 12 2002 --Bell ExpressVu, Canada's leader in digital home entertainment, today launched two new interactive TV services (iTV), extending its lead in interactive programming. In addition to Bell ExpressVu's existing Interactive Weather service, customers with a model 3100 or a Personal Video Recorder (PVR) set-top box can now enjoy a variety of exciting games and trivia challenges.
"Bell ExpressVu is excited to offer two more exclusive entertainment choices to our customers," said Stuart Morris, Vice President of Marketing and Sales for Bell ExpressVu. "We are changing the way they watch TV and providing the ultimate TV experience. Our Personal Video Recorder allows you to watch what you want when you want and now with our new iTV services you become an active participant instead of just a spectator," said Mr. Morris.
Bell ExpressVu and Visiware, a European based, leading interactive TV company that manages interactive TV game services worldwide, have teamed up to provide Bell ExpressVu customers with Canada's first interactive game-oriented TV services, Ludi TV. Ludi TV offers over 40 game titles for the family. Bell ExpressVu launches the service with Carrot Mania, a fun game designed for kids, Golf, Strike an advanced bowling game, 3 Pointer for the true basketball fan and Solitaire. Ludi TV is available for only $4.99 per month for 5 games with titles rotating every two weeks. Customers can enjoy a free test-drive.
Bell ExpressVu also introduced i Trivia, the new trivia service, designed by Bell ExpressVu, displays trivia questions provided by NTN Interactive Network Inc., the familiar and popular trivia service found in many restaurants and sports bars across Canada. NTN Interactive Network Inc. is the exclusive licensee of NTN Communications, Inc. (AMEX:NTN) a leading producer and programmer of interactive television, on-line and Internet entertainment. For only $1.99 per month, trivia fans can practice their trivia skills with a wide selection of questions in 6 categories ranging from entertainment to sports to Canadian trivia. Bell ExpressVu customers can find the new services on the on-screen Program Guide by selecting channel 276 for Ludi TV and channel for 277 for i Trivia.
"Bell ExpressVu is the leader in digital TV and offers its customers the latest in digital home entertainment; it's a natural progression for ExpressVu to introduce the first in many new and exclusive iTV services." Said Jason Anderson, Marketing Manager for iTV at Bell ExpressVu.
With more than 1,000,000 subscribers, Bell ExpressVu is Canada's leader in digital home entertainment and broadcasts more than 275 video digital channels to an 18-inch dish - the smallest in Canada. Bell ExpressVu was launched in September 1997 and since then has become the largest and fastest- growing direct-to-home broadcast company in Canada. Bell ExpressVu is a limited partnership, wholly owned by BCE Inc.