Bell's Responsibility

Through joint initiatives, partnerships and investments in technology and people, Bell is forging stronger ties with our Aboriginal neighbours. They serve Aboriginal communities through Bell Canada, Bell Aliant, Northwestel, NorthernTel and Télébec, continually expanding service access.

Arts & Culture
The imagineNATIVE Film + Media Arts Festival in Toronto promotes, advances, and fosters emerging and established Canadian Aboriginal filmmakers and media artists in an international context. Closer To Home is a new Aboriginal Peoples Television Network (APTN) series which takes us onto reserves across Canada to experience home from a First Nations point of view. Hosted by accomplished First Nations actor and homebuilder Wayne Baker, each half hour program delivers practical 'how to' advice on a range of housing issues catering to Aboriginal people living on reserves.
As part of Bell's 2010 Olympic commitment, Bell supports the development of the Squamish Lil'wat Cultural Centre in Whistler, British Columbia. The Centre will be the first of its kind in Canada and will showcase the rich heritage and culture of the Squamish and Lil'wat Nations.
Since its inception, the Barrie Jazz and Blues Festival has become the most exciting and highly anticipated music exhibition in Central Ontario. In 2006 the festival included the fourth annual Bell Canada First Peoples' Cultural Heritage Days. Taking place at Heritage Park, the event recognized and celebrated the contribution of Aboriginal artists and their influence on Jazz and Blues Arts. Also included over the three days were Aboriginal cultural showcases, interactive displays and fine arts exhibits.
Aboriginal Voices Radio recognizes and celebrates the Aboriginal community and culture in Canada. Bell's sponsorship enabled the broadcast of music and interviews highlighting the Canadian Aboriginal Music Awards (CAMA) nominees, powwow dancers and drummers, Aboriginal chefs from the on site restaurant, and celebrity performers and participants.

Sports And Recreation
Held annually for 35 years, the Little NHL (Native Hockey League) hockey tournament brings together Anishinabe hockey players from all over Ontario to participate in a five-day tournament in March. Bell sponsored the event held in Sudbury in 2006, with over 120 teams and nearly 5,000 participants contributing to its success.
The Recreation Project in Timmins, which provides youth in the James Bay coastal communities with new recreational equipment and arts & craft supplies. These communities have experienced high rates of unemployment and poverty.

Bell Mobility Introduces Mobile Contacts Backup Service

Canadian mobile operator Bell Mobility has introduced a mobile contacts backup and restore service powered by FusionOne. FusionOne’s MightyBackup service comes pre-loaded on Bell Mobility’s newest mobile phones - such as the LG Musiq and Samsung r610 - and safeguards users’ mobile phone address books and restores the information if the phone is lost, stolen, damaged, or upgraded.
We are very pleased to introduce FusionOne’s comprehensive address book backup and restore services to Canada," said Nauby Jacob, director, product development, Bell Mobility. "They provide clients the peace of mind of knowing that the content of their mobile address book is protected and retrievable whenever they need it."Bell Mobility is offering the MightyBackup service to its clients under the name of Backup Manager for a price of CDN $3.00 per month. Bell Mobility’s Backup Manager provides address book protection against loss or damage to a mobile phone and easy migration of contacts when users want to upgrade their phones. In addition, with the pre-installation of Backup Manager onto the handset, more subscribers can access the service and ensure protection for their mobile phone address books. The deployment of the backup service by Bell Mobility marks a number of "firsts" for MightyBackup, such as the first Canadian deployment of the service, the first commercial deployment of MightyBackup on the Java platform, the first deployment of MightyBackup pre-installed on a handset, the first fully integrated billing system, and the first multi-language support deployment (English and French)."We are excited to add Bell, with its base of over six million mobile clients, to our growing list of global customers," said Rick Onyon, founder of FusionOne. "The increased value of backup services is evident in the continued growth and momentum we are experiencing as a company. Now, with the availability of MightyBackup on the Java platform, as well as the ability to pre-install the service directly onto the handset, we believe that Bell Mobility’s Backup Manager will be a very popular service."